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2024 Women in Leadership: May Luncheon

2024 Women in Leadership: May Luncheon

Wednesday, May 15, 2024 (11:30 AM - 1:00 PM) (CDT)


“What Difference Can One Person Make: Emphasizing the Importance of Your Work”


Coleen Liebsch

Entrepreneur, Community Leader, Author, Speaker

Key Takeaways:

  • What's In a Name
  • Destined For Failure
  • "I think you could be something”
  • Hurdling Low Bars
  • Surviving Insecurity
  • Concluding Challenge to Audience/What difference WASN'T initiated by one person?

Author, Entrepreneur, Award-Winning Business Leader, Founder of the Books 4 Kids Program and Public Speaker. Coleen founded her first company in Laramie, Wyoming. From a KOA on the outskirts of town, to nine employees, Tri-Tech Marketing filled a need other marketing companies overlooked.

In 1994, Coleen founded Premier Marketing in Spokane, Washington on $1,000.00 and a belief in a better way to do business. By 1996, the company employed 90 people, enjoyed a 7% turnover rate and had a waiting list of applicants. In 1997, Premier Marketing was honored with an Agora Award for Small Business Excellence.

In 2010, Coleen was selected by the mayor to coordinate Arlington’s role in the Tour de Kota bicycle ride across the state. Coleen inspired 25% of the community to volunteer or participate in the event that brought over 200 bicyclists to town. The town was named Community of the Ride and Coleen was named Community Coordinator of the ride for 2010.

In 2016, Coleen founded a non-profit called the Books 4 Kids Program where she provides character-building books to children from PK to 8th grade, for free. So far, the organization has given out over 50,000 books in eleven states and four countries. Coleen’s first novel, a thriller titled Choices: Arrival of the Fourth Generation, was a 2017 finalist for the McGrath House Indie Book Awards. In addition to two other novellas, Coleen has authored seven children's books. 

Coleen was a 2021 nominee for the Spirit of Dakota award and lives in Eastern South Dakota with her husband and their pack of Pomeranians. 

Join us at the Dacotah Bank Center beginning with networking and lunch at 11:30am and presentation from 12pm-1pm.

Tickets are just $30 for members, $45 for non-members, and $15 for students.

Use your Season Pass or Season Pass Plus! 2024 Season Passes (4 luncheons for $100) or NEW THIS YEAR the Season Pass Plus (4 luncheons + Half Day Summit for $200). Purchase a Season Pass or Season Pass Plus here: GrowthZone 2024 ( or at registration. 

PLEASE READ: Before you register, please make sure the organization you are with is a Chamber member. If your employer is a Chamber member, so are you! If you do not know, please drop the Chamber an email at We want Chamber members to benefit from the discounted Member ticket. Season Passes are only available to Chamber members as well.

$30 (Chamber) Member ticket

$45 Non (Chamber)-Member ticket

$15 SDSU Student ticket

Season Pass $100 (luncheons only)

Season Pass Plus $200 (luncheons + Summit)

Dacotah Bank Center, managed by OVG360
824 32nd Avenue
Brookings, SD 57006 United States
Event Contact
Cindy Pfennig
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Wednesday, May 15, 2024 (11:30 AM - 1:00 PM) (CDT)
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