Description

Turn Every Customer Encounter into a Positive Experience… Every Single Time 

Tourism is the Front Door to Economic Development.

Did you know that almost every new resident, entrepreneur, and student in Brookings started as a visitor? Whether they are here for a campus visit, a medical appointment, or a weekend tournament, their first impression of our community starts with you. 

The Brookings Tourism Ambassador program is designed to help you turn a simple transaction into a warm welcome that makes people think, “I could see myself living here.” 

Why this matters for our future: 

• From Visitor to Resident: A friendly face and a helpful answer can be the deciding factor for someone considering Brookings as their new home. 
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• Building a “Home” Feeling: When you can confidently answer, “What’s there to do around here?” or “Where is a great place to eat?”, you help newcomers navigate our city and feel like they belong. 
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• Economic Vitality: Tourism doesn’t just bring in outside dollars—it builds the reputation of Brookings as a premier place to live, work, and invest. 

This certification goes beyond basic customer service. It explores the power of tourism as a driver for community growth and provides the community resources needed to make every guest feel like a local.

Help us roll out the red carpet and show the world why Brookings is more than just a destination—it’s home. 

Be a Champion for Brookings. Register at: VisitBrookingsSD.com

Class Fee: $25

After July 16, contact Laura@VisitBrookingsSD.com to ask about availability.