Brookings Tourism Ambassador Certification

Wednesday, August 19, 2026 (8:15 AM - 11:30 AM) (CDT)

Description


Turn Every Customer Encounter into a Positive Experience… Every Single Time 


Bridging Campus and Community: The Power of the Student Connection 


As we welcome thousands of students and their families back to Brookings, we aren’t just welcoming “guests”—we are welcoming a vital engine of our local economy. From weekend visits by parents to the daily spending power of our student population, the university connection drives growth across every sector of our city. 


The Brookings Tourism Ambassador program is the perfect way to ensure your business is ready for the influx, while providing your student employees with a competitive edge. 


Why this training is a win-win for your business: 

  • Capture Student Spending: Students and their families are looking for places to shop, eat, and explore. When your staff can confidently answer, “What’s there to do around here?” or “Where is the best spot for a family dinner?”, you turn a quick visit into a loyal customer. 
  • Sharpen “Soft Skills”: For college students, this certification is more than a training—it’s a masterclass in professional communication. They will learn the art of customer service and the “power of the greeting,” skills that will serve them long after graduation. 
  • Empower Your Part-Time Team: Students make incredible brand ambassadors. This training gives them the local knowledge they need to represent both your business and the City of Brookings with pride.

Let’s show our SDSU families that Brookings is a community that cares about their experience. Help your team roll out the red carpet and turn every interaction into a reason to stay. 


Invest in your team. Empower your students. Register at: VisitBrookingsSD.com

Class fee: $25

After August 5, contact Laua@VisitBrookingsSD.com to check on availability. 

South Dakota Art Museum
1036 Medary Avenue
Brookings, SD 57007 United States
Event Contact
Laura Schoen Carbonneau
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Wednesday, August 19, 2026 (8:15 AM - 11:30 AM) (CDT)
8:15 am - 11:30 am
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