Brookings Tourism Ambassador Certification

Description

Turn Every Customer Encounter into a Positive Experience… Every Single Time 

Prepare Now to Be “Merry” All the Way to the Bank!

The holiday season is the most wonderful—and the busiest—time of the year for retailers in Brookings. While the decorations might still be in boxes, the most successful businesses are already preparing their teams to deliver world-class service. 

Our October 21 session is the final Brookings Tourism Ambassador training of 2026. This is your last opportunity to certify your staff before the holiday rush, ensuring they have the skills to turn every seasonal shopper into a loyal, long-term customer. 

Why October is the perfect time for your team to train:

• Beat the Rush: Get your team “holiday-ready” now so they can focus on sales and service once the crowds arrive in November. 

• Master the “Local” Holiday Knowledge: When guests ask, “Where can we see the best lights tonight?” or “What’s a unique local gift idea?”, your team will have the answers that keep visitors spending right here in Brookings.

• Polish Your Professionalism: The holidays can be stressful. We equip your staff with the “soft skills” and confidence needed to handle the peak season with grace, ensuring every customer interaction is filled with holiday magic.

A warm, welcoming environment doesn’t just happen—it’s planned. Join us on October 21 to ensure your business shines this season and stays merry all the way to the bank! 

Register before the rush at: VisitBrookingsSD.com 

Class fee: $25

After October 7, contact Laura@VisitBrookingsSD.com to ask about availability.